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He discovered that their apparent success is a cognitiveillusion.
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After researching neuroscience studies on "embodiment," the cognitiveillusion of being someone else, design collective BeAnotherLab set out to give people a taste of adversity.
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These are cognitiveillusions, a parallel to optical illusions.
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So we can add to our running list of cognitiveillusions, biases and failings of intuition:
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It's also an excellent demonstration of how strong the parallels are between these cognitiveillusions and the perceptual illusions with which we are more familiar.