And its first all-electro-powered product is this: the 2013 Ford Focus Electric.
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The result is sardonic but danceable electro-pop from the strangest of sources.
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There is a long wait as an electro-duo tinker with their gubbins.
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Over here it was electro, and that changed the way we danced.
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The album's DNA is hard-coded into the history of hip-hop and electro.
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But the brilliance of the echoing electro-funk backing offers a route out: you can always dance through a crisis.
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She married drummer Ornette Coleman when she was 18 and their son, Denardo Coleman, played with her in an electro-funk jazz band called The Firespitters.
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And so now we have fourth album Love is Magic, a wild set of electro-funk jams that targets all you maggot-brains, atomic dogs and superfreaks.
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Unlike other run-of-the-mill debuts from former "Idol" contests, the album is packed with electro-funk jams, hip-hop beats and soaring ballads that explode with Lewis' personality.