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Meanings of loss leader in English

Spanish
gancho comercial

Product sold below cost to stimulate other, more profitable sales.

          Related terms
          gancho comercial

          A featured article of merchandise sold at a loss in order to draw customers.

                Usage of loss leader in English
                1
                If it proves to be a loss leader I won't lose sleep over it.
                The Guardian
                2
                So one final question: Network executives -Is this what a loss leader looks like?
                Reuters
                3
                ALAC is accusing supermarkets of using alcohol as a ' loss leader' or heavily promoting beverages.
                Radio NZ
                4
                In a way, operating systems are returning to their roots as a kind of loss leader.
                Wired
                5
                It is expected to cost £12 million and the developers are expecting it to be a loss leader.
                The Irish Times
                6
                But those successes don't subtract from the fact that Washington news is a loss leader for most mainstream newspapers.
                Reuters
                7
                The sale of alcohol as a " loss leader" in supermarkets and elsewhere has now to be confronted.
                The Irish Times
                8
                The car as loss leader.
                The Guardian
                9
                It was the loss leader.
                Ape House
                10
                Time and again, you undermine our commitment to best practice, devaluing food as a loss leader to inflate your profits.
                The Irish Times
                11
                The use (or abuse) of milk by retailers as a loss leader amounts to playing with our food.
                The Guardian
                12
                And what would someone do with it if they purchased it, especially once they discovered it was a loss leader?
                Dark mysteries of the vatican
                13
                But that's not to say that Cannon-Brookes expects Trello to be a loss leader, just something that helps sell other Atlassian products.
                Wired
                14
                The key here is to see Windows as a loss leader for other Microsoft offerings, such as web services, online storage, and software subscriptions.
                Wired
                15
                That could act as a loss leader that ultimately boosts RBS shares and in the long run helps Britain make a profit on future tranches.
                Reuters
                16
                Loss leaders to bring the hospitals more business in lucrative tests and procedures.
                Wired
                Translations for loss leader