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The 62-year-old font family, with its sans-serif shapes and clean corners, is ubiquitous.
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So, how do we actually engage these four letters set in this particular sans-serif typeface.
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Currently, many dyslexia-friendly websites use the sans-serif Arial typeface.
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Bold sans-serif typefaces are recommended for all reversed text.
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The Irish Times recommends sans-serif type, 10 points or larger, as the best choice for newsprint reproduction.
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The company's new font is called Goldman Sans and is made up of a set of sans-serif fonts.
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The new logo separates the image and the letters, which now appear in buttoned-down sans-serif black and slightly italicized on a white field.
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The small and inconspicuous logo eschews the usual nut-n-berry-meets-rainforest motif in favor of an ingredient list featuring sans-serif type on a monochromatic matte background.
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Small type is considered to be sans-serif type that is 10 points or smaller and serif type that is 12 points or smaller.
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For a single-colour background (magenta, cyan or black,) we recommend 10 points for bold sans-serif type and 12 points for serif type.