Meanings of theatrical potential in English

Savvy distributors will perceive the film's modest theatrical potential and could maximize returns with DVD and VOD.

While the film was acquired at the Toronto International Film Festival by the Weinstein Co., its theatrical potential remains questionable.

The picture is a natural for public television, with limited theatrical potential, though it's more involving than many documentaries that do get released.

Content and form match up less satisfyingly here than in "Palace," though, to a degree that might limit the film's theatrical potential.