To be or constitute a general essence of, to be in the broadest sense identified with or part of, to often come with, to make something or someone special.
1 Music used to be all about performance rather than technique or production.
2 This company appears to be all about the Neumanns, especially Adam Neumann.
3 Because I don't want it to be all about that, you know?
4 It was a change for the headlines to be all about tennis.
5 After all, that 's what the operation is supposed to be all about .
6 I didn't want it to be all about me and my life.
7 The company claimed to be all about the good words: transparency.
8 It s all about the 5 year plan, not the this year plan.
9 December is all about Christmas, New Year and, in my house, birthdays.
10 And that 's what the business case, the investment case, is all about .
11 THOUGHT job interviews were all about your future employer asking you questions?
12 It 's all about making good decisions and surrounding yourself with good people.
13 Photo: AFP Today' story of the day is all about Stephen Hawking.
14 He said the decision was all about making a priority for family.
15 Citizen science is all about the general public helping professionals gather data.
16 Photo: Photosport But really, this year is all about the World Cup.
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