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The combined services, with a diverse menu, could replace the cablebundle as a one-stop shop for programming.
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In November, it introduced a streaming service called DirecTV Now for consumers looking for a cheaper alternative to bigger cablebundles.
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Designed as a general entertainment package that is smaller than traditional cablebundles, AT&T Watch will not carry sports-specific networks, Stankey said.
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But the network owners have refused to break the cablebundles for fear of undermining their lucrative $100 billion relationship with their traditional distributors.