The idea was always appealing and Mourinho had a certainmystique that players find intriguing.
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The delayed launch of a 'white' iPhone has created a certainmystique around the product, White said.
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But Glastonbury's got a certainmystique.
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Similarly, until the 1990s North Korea's government, for all its ghastliness, held a certainmystique for radicals, particularly among South Korean students.
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Some studios, however, acquire a certainmystique, and the so-called School of London painters have done rather well in the mystique stakes.