It sells the bulk of its Kindles through its own online superstore.

Strong turnout from holiday shoppers fuelled a 15 per cent rise in sales at the online superstore.

Buy.com Faces Class-Action Suit Customers are irked that the online superstore keeps charging them, then canceling the orders.

At a Comdex news conference on Monday, CEO and founder Scott Blum said the new site could become "the online superstore."