Our share of the UK market is very small compared with scotchwhisky.
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Diageo is the world's biggest scotchwhisky maker with around a third of the market.
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In fact, there's a lot of happily surprising things about scotchwhisky we don't know but really should.
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Ricard who also has Chivas Regal scotchwhisky and Martell cognac also in his portfolio, summed up the task last November.
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He scrapped the escalator for alcohol duties and said they would rise with inflation except for scotchwhisky and some other drinks.
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The Japanese have a long tradition of enjoying and emulating scotchwhisky, and for this reason it was to Osaka that we first ventured.
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If Diageo took control of United Spirits it would need to unload the Indian company's Whyte & Mackay scotchwhisky business to avoid anti-trust problems.
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And it wants to protect European foodstuffs through the protective system that decides what can be called champagne or camembert, Parma ham, or scotchwhisky.
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In Kenya, which contributes 71% of its revenue, it registered an 8% rise in net sales driven by growth in mainstream spirits and scotchwhisky.
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Little Charley Lytle said, I heard some mention made of Scotchwhisky.
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In front of Mrs. Alden there was a decanter of Scotchwhisky.
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Could Scotchwhisky end up on the rocks because of competition from Japan?
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Scotchwhisky owes its special flavor largely to the barley malt.
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There's a huge selection of rare Japanese and Scotchwhiskies and US bourbons.
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The export markets they built are the foundation stone of Scotchwhisky's success today.
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Scotchwhisky carries with it a whiff of cultural elitism.