It's got to come across at an authentic and sincere way, Mellman said.

Please accept our expression of sympathy in our poor but truly sincere way.

And if they can do it in a sincere way instead of trying to game it somehow.

These Five Towns people certainly had a simple, sincere way of offering hospitality that was quite irresistible.

But the sweet voice of Number Five and her sincere way of addressing him seemed to touch his feelings.

Despite attempting to clear up the confusion during the set, K-Dollahz didn't feel this was a sincere way to apologise.

But when Warren said "love" in that quiet, sincere way, the word took on a whole new meaning.

From Brexit to Trump, the anti-establishment sentiment and disillusionment with business-as-usual politics needs to be listened to in a sincere way.

It was not so much the words of Philip Crawford, as the sincere way in which they were spoken, that impressed me.

That's what I like about Frank Ocean or Bon Iver -they try to capture a feeling in the most sincere way.