It looks like an analog watch but can track fitness metrics while walking, running, or swimming.

UPDATE, Sunday Feb 24: The review now describes the Proximity as an analog watch, not a mechanical watch.

I have a modest watch collection that includes about eight analog watches.

But then, analog watches usually have luminescent paint on the hands that make them glow faintly in the dark.

Brewer says analog watches rarely have a backlight, so the lack of one in the Phosphor range shouldn't put off too many buyers.

Or, you know, sneak a peek at the time in the middle of a boring meeting, just like your colleagues with analog watches.