With hackers finding ever more creative ways to circumvent traditional online security steps, the market for biometric systems is growing.

This has been especially true for black users who have used Twitter to circumvent traditional channels to get their voices heard.

Trump leveraged his sizable following on Twitter to circumvent traditional media to speak directly to the public and to bash his opponents.

It also highlights how celebrities are increasingly able -and willing -to circumvent traditional media outlets and take them on directly.

Why it matters Internet TV circumvents traditional delivery methods - cable, satellite, broadcast - and in theory offers unlimited programming.