The Mega Bloks Halo constructiontoy line consist of series of vehicles, characters and locations.
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Which of this week's releases is, to our knowledge, the first film inspired by a Scandinavian constructiontoy?
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Sticks came into the room and tumbled around, a gangling jumble of rods and joints, like an animated child's constructiontoy.
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But even though it was nowhere near as substantial, we did come up with our own version of a fresh-air constructiontoy.
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Mega Brands makes constructiontoys, games and puzzles and arts and crafts.
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The model of play takes the kinetic and building functions of K'nex and other constructiontoys and ties in a storyline.
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The screenplay is written by Phil Lord and Christopher Miller, story by Phil Lord and Christopher Miller and Matthew Fogel, based on Lego ConstructionToys.
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However, in terms of what it does, Lego remains the market leader, with about two thirds of the global market in " constructiontoys", says Euromonitor.