TDC is the biggest of four main players in a highly competitive Danish telecoms market.

They need to create services consumers are willing to pay for, said John Strand, founder and chief executive of Danish telecoms consultancy Strand Consult.

Danish telecoms expert Michael Andersen, who has finished his evidence, may have been the final witness to the tribunal, which was set up in 1997.

Telia last month appointed Allison Kirkby, the head of Danish telecoms company TDC, as its new chief executive to lead its continuing expansion in television.

Last week, Danish telecoms group TDC snapped up Norwegian cable operator Get AS for $2.2 billion, also averting a stock market listing.