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You can only donate via text from a UK mobile.
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This relieves the stress of having to donate via Paypal or some other option.
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American fans watching the concert highlights broadcast will also be encouraged to donate via firefightaustralia.com.
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Be wary of charities you've never heard of or organizations that contact you directly to get you to donate via text.
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Younger audiences, for instance, appreciate being able to donate via text message because they don't need a credit card to do so.
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It is also possible, if you don't have the app, to donate via the website by photographing the code with your phone.
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SBS Bank chief executive Shaun Drylie said anyone could visit a branch around the country to donate via cash or cheque directly to the campaign.
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All of the profits will be donated via Red Cross and WIRES.
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Almost three-quarters of funds donated via this method goes directly to WWF, with the rest invested in sourcing new supporters.
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People who donated via auctions had been used "conveniently to hide the identity of donors for quite a while", Geddis said.
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If this is the first time someone has donated via Twitter then they will receive a tweet asking them to verify their PayPal account details.
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It holds the purse strings for more than just the $10.5 million donated via its own fundraising push.