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Rivian aspires to be the first to produce a mass market electric pickup.
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Ford and General Motors Co GM.N are working on electric pickup trucks as well.
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Meanwhile, Tesla CEO Elon Musk has announced plans to build an electric pickup, eventually.
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Today, she revealed an electric pickup truck she calls Truckla.
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The plant would build Tesla's electric pickup truck and Model Y SUV, according to reports.
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The company has so far given few details on its planned line of electric pickup trucks.
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GM has said a full-size electric pickup is just around the bend -2023, suppliers said.
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But Bill Ford said the electric pickup could outperform conservative expectations - if prospective customers try it.
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Barra, asked whether Tesla's eventual electric pickup offering could squeeze GM's margins, said her company understands that business.
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GM's first electric pickup truck, due in late 2021, will be sold by GMC dealers under the Hummer brand.
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GM has agreed to build an electric pickup for Nikola and supply batteries and hydrogen fuel cells for commercial trucks.
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Reuters last week disclosed that GM plans to introduce a full-size electric pickup in 2022, citing officials familiar with the company's plans.
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That includes a new EV from Chevy that is set to be released next year and a battery- electric pickup truck by late 2021.
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Tesla TSLA.O CEO Elon Musk in November unveiled an electric pickup called "Cybertruck" it plans to build starting in late 2021.
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Lordstown Motors has a licensing deal with Ohio-based Workhorse to build an electric pickup called Endurance at GM's former assembly plant in Lordstown, Ohio.
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GM plans to build a family of premium electric pickup trucks and SUVs, beginning with an electric pickup - possibly under the Hummer brand.
