Candidates were gifted happy sport clubs, smiling faces, big cheques and great PR.

That's great PR for a continent used to bad press, but there is a problem.

It's also not great PR for the EBU itself.

Great PR for Apple and the Government and some badly needed funds for the Irish exchequer.

Because it was never a great PR stunt.

It wouldn't be great PR if my face resembled a strawberry shortcake dropped on the sidewalk.

It could provide great PR, they exclaimed.

Hype and great PR can't be it.

Having celebrities wear his hats is, he knows, great PR, but not something to get too dizzy about.

But there are other issues, too: First of all, those photos are great PR for the people we serve.

Not exactly great PR.

The group could insist that Glastonbury security prevent the protest from going ahead, but that wouldn't be great PR for the group.

But it's a great PR move to have one of the best-known music venues in the highest-profile, digital-music city in the country.

"Listen, I realize it will take time from your other cases, but it's great PR, and your name carries clout now," she'd insisted.