We're launching a huge advertising campaign for the python line, centered around her.

In part because of that huge advertising potential, answering questions is the passion of Internet companies big and small.

As they stood side by side, their colorful clothing seemed to join together to form one huge advertising billboard.

Yet because they make lots of money we have lots of consultants, a huge advertising industry and a massive financial sector.

Unlike the film industry's red-carpet premieres, Hollywood luminaries and huge advertising budgets, book launches with signings and readings are a more staid affair.