Clear KPIs Before starting your campaign, clearly outline what you want to achieve.

For each stage, KPIs need to be set up to match.

Monday's dispute appeared to be similar to the union's with KPI.

An unhealthy obsession with short-term KPIs takes all the oxygen from the flames of creativity.

BPCL, Oman Oil and KPI did not respond to Reuters e-mails seeking comment on any discussions.