It didn't take long for the situation to turn into a meme.

A related problem plagues meme creators, and particularly meme creators of color.

Cultural change occurs whenever a new meme is introduced and catches on.

This year, they're enlisting influencers and meme-makers more directly in the effort.

I even think this went around as a meme some months ago.

Millions of loops and views and copycats later, a meme is born.

I don't know if every internet meme is going to do that.

You may not recognize the name, but you've definitely seen the meme.

Check out some of the best meme costumes in the gallery above.

Mainly when it came to his understanding of what a meme is.

When a meme catches on, it may crystallize whole schools of thought.

The gesture has become an extremist meme, according to the Anti-Defamation League.

Ballbug Widget Ballbug is the best meme-tracking tool in baseball, hands down.

That might be why China's latest meme has caught on so fast.

On Twitter, meanwhile, sharing a gas-chamber meme garners just a one-week suspension.

Trump really does share racist memes in the hope of gaining approval.