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Irish Fiction: The psychology of book-packaging, particularly of the mass-marketpaperback, has become shamelessly blatant.
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As a result, Ballantine plans to push Sherman's book not as a trade book, but as a mass-marketpaperback, planting it in supermarket check-out aisles.
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Amazon is a company focused on selling anything and everything, from mass-marketpaperbacks to infrastructure-as-a-service, or IaaS.
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Little kids' books with loose signatures, ancient first-edition hardcovers, outsized novelty art books, mass-marketpaperbacks, reference books as thick as cinderblocks.
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In the past hundred years, the advent of mass-marketpaperbacks, radio, film and television have all been viewed as dooming the novel.