Cultural change occurs whenever a new meme is introduced and catches on.

A new meme is doing the rounds on social media -the Mayonnaise Man.

Chu makes some interesting points about the new meme where established artists attack the major labels.

He's the face of a new meme you may have seen in the past few weeks.

Here's the new meme.

After it caught fire last September, it took mere days before BuzzFeed declared it "the best new meme in years."

Today, we have a new meme -deglobalisation -as people turn their backs on an interconnected world economy and societies turn iconoclastic.

For instance, besides being itself a new meme, Coleridge's transforming imagination has turned out to be an excellent technology for generating other new memes.

So where in the world do new memes come from?