Meanings of nontraditional players in English

So it attracts nontraditional players and mavericks.

But more nontraditional players, also called "casual" gamers, are entering the market through social gaming and other new avenues.

Wealth management had been one of the most profitable bank segments prior to the crisis, prompting nontraditional players to expand into this sector.

And in the two months since it was launched, seven contracts have been awarded to nontraditional players, such as small boutique companies and independent researchers.