But they knew they'd need an officialtimekeeper sooner or later.
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He was, we presumed, the parade's officialtimekeeper as well as one of its royal personages.
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The watchmaker will be the two-day meeting's title sponsor and officialtimekeeper, installing clocks and chronometers at the courses.
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Rolex is officialtimekeeper at the US Open Championship and partner of the United States Golf Association (USGA)
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The watchmaker is a prominent sponsor of tennis and equestrian events, and is the officialtimekeeper of the Kentucky Derby.
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Events like the Beijing Olympics, which used Omega as the officialtimekeeper, have helped to win more customers in the booming region.
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They were replaced with lighter copper, and the clock became the nation's officialtimekeeper on 31 May 1859.
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Video referees, picking the football off the ground and an officialtimekeeper are among proposals put forward by Croke Park's head of games Pat Daly.
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Switzerland's Swatch Group, which owns Omega, the officialtimekeeper of the Games, said it had taken out "several insurance contracts" as normal, a spokeswoman said.