Sharing: Because the new Pandora is an HTML5 web app, stations have their ownURLs.
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There are several options for sites to run their ownURL-shortening services, including the excellent Awe.sm.
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Hopefully more publishers and publishing tools will follow WordPress.com's lead and start offering their ownURL shortening tools.
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If that was the intent, status updates would be moved up in regular search results, not moved out to their ownURL.
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Twitter also used the event to announce several new features, such as geolocation services, more official mobile clients, and its ownURL shortening service.
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Because each playlist has its ownURL, there's no need to join the site just to listen -all you need is a URL.
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These include major brands as well as newly formed companies keen to open their own registries and resell their ownURLs for their purchased domain.