The bear-case scenario would be a sub-optimal impact on personal brand equity.

Mkhize has since branched out into YouTube to hone her personal brand.

Will it do more damage to my personal brand than good?'

The whole personal brand thing makes the discoverability problem too diffuse.

Catherine Kaputa is a personal brand strategist and president of SelfBrand.

Developing your personal brand is key to monetizing your passion online.

Certainly, much of that kingly activity falls under the category of personal brand building.

Organisations need charismatic and creative individuals with a personal brand.

If you watch me on Winelibrarytv.com, you'll figure out my personal brand pretty quickly.

For the individual, their personal brand reputation is at stake.

Sweet and tart, innocent and woman, she was his own personal brand of intoxication.

By building a personal brand using social media networks, you're practically doing them a favor.

It is all good for the chancellor's personal brand.

You also want some personalisation that showcases your personal brand and helps you stand out.

Staff are encouraged to own their career, development and " personal brand".

Today, if you spit or sound like Archie Bunker, it's bad for your personal brand.