The service also lets viewers personalize advertising categories and then inserts commercials into programs based on user preferences.

The service would also let viewers personalize advertising categories and then insert commercials into programs based on user preferences.

Google for years has said it does not personalize advertising based on health conditions and limits tracking of sensitive health information.

The goal: using all this data to pitch users highly personalized advertising.

ISPs want to use this data to deliver personalized advertising.

That could open up the possibility of creating more personalized advertising within the game.

This year, both parties are going to spend more money on personalized advertising, and they're going to spend it more effectively.