It does use your Facebook account to personalize the experience, but its reach is broader than just Facebook.

Using that information to personalize the experience of listening to music can have a powerful effect on the listener.

To personalize the experience, you can create your own affirmations or upload a photo from your personal library to use as the background.

Lincoln is focused on providing "quiet luxury," and has some interesting services in the works to personalize the experience for its customers.