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The hub of the new tech humanism is the Center for Humane Technology in San Francisco.
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But tech humanism's influence cannot be measured solely by the positive media coverage it has received.
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Taken up by leaders such as Zuckerberg, tech humanism is likely to result in only superficial changes.
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This paternalism produces a central irony of tech humanism: the language that they use to describe users is often dehumanising.
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One can easily imagine a version of Facebook that embraces the principles of tech humanism while remaining a profitable and powerful monopoly.
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The real reason tech humanism matters is because some of the most powerful people in the industry are starting to speak its idiom.
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They have to make the attention of the user more valuable -and the language and concepts of tech humanism can help them do it.