In PR terms, that is given the name of good corporatecitizenship.
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Good corporatecitizenship requires a business to make a positive contribution to its community.
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An attractive feature of the latest boom was corporate social responsibility, also known as corporatecitizenship or, gratingly, corporate conscience.
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Howley says: We look at our corporatecitizenship work and see how we can play a role in attaining these goals.
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Good corporatecitizenship requires a business to be not just a good neighbour, but to make a positive contribution to its community.
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It has been pressured by activists and investors to back shareholder-fronted propositions and vote against obstinate boards to prompt better corporatecitizenship.
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The initiative was developed by Healthy Food for All and funded by the Kellogg corporatecitizenship fund and the Kellogg Company of Ireland.
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That's a fact that Jess McNicholas, managing director inclusion, diversity and corporatecitizenship in State Street, a financial services firm, is acutely aware of.
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For employees, it's about breaking down traditional ideas of career silos, says Jess McNicholas, managing director inclusion, diversity and corporatecitizenship in State Street.
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A subtle but significant shift is taking place in the approach firms are taking to their corporatecitizenship work, according to KPMG's head of corp(...)
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Kurzmeyer held the post for nine years and will be Head of CorporateCitizenship, a job he took over in July.