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The general solicitation rule has so far generated the most controversy.
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The commission is now slated to discuss the so-called general solicitation rules at a meeting Aug. 29.
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It's not certain Schapiro will even put forward the full text of the proposed general solicitation rules Wednesday.
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He said his company has already developed a general solicitation product that will help issuers handle the regulatory requirements.
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Wednesday's proposal would require any firm using general advertising to file disclosure forms 15 days prior to the general solicitation.
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SEC rules on what constitutes a " general solicitation" for investors, banned for private placements, is also under scrutiny.
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In addition, Cross said the SEC is thinking about soliciting input from the public about potential changes to general solicitation rules.
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Another big question is how quickly the SEC will propose to lift the ban on general solicitation and implement its new rules.
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The back story of what happened with the general solicitation rule at the SEC was still fresh in many Republicans' minds on Thursday.
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However, lifting the 80-year old ban on general solicitation in certain private securities offerings only took effect after the SEC completed the new regulations.
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Schapiro said on Tuesday that Goldman feared the media attention might run afoul of rules that prohibit general solicitation to investors for private placements.
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Despite the tough timeline for the general solicitation rule, Schapiro said that staff has "made significant progress" on a recommendation and economic analysis.
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SEC Chairwoman Mary Schapiro said that Goldman feared the media attention might run afoul of rules that prohibit general solicitation to investors for private placements.
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In 1992, the SEC exempted from the general solicitation ban companies raising less than $1 million (under Rule 504 of Regulation D).
