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The UNTWO report included the following statistics: China is the world's top spender in international tourism.
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Asia's top spender, China, has more than trebled its official defence expenditure over the past ten years.
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The growth will be driven by China, which overtook the United States as the top spender on capital and infrastructure in 2009, Pricewaterhouse said.
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The battle for the hearts and trollies of consumers last Christmas was fought out through advertising, with Dunnes Stores emerging as the top spender.
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The top spender was Guinness at £2.6 million, closely followed by Gunne Estate Agents at £2.5 million and Procter & Gamble at £2.4 million.
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Meanwhile, a small number of blue-chip advertisers dominate the rankings of top spenders.
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For example, we'll have a leaderboard of the top spenders.
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PRESTIGE Finding out what exactly such top spenders want and marketing it effectively can be tricky.
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And we were far from the top spenders.
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India's top spenders on R&D invested 35.1 percent more in 2012 than in the previous year, according to a recent EU survey.
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The top spenders this year will be the retail industry at $944 million and the oil and gas sector at $637 million.