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Process of creating a relationship or a connection between a company's product and emotional perception of the customer for the purpose of generating differentiation from competition and building loyalty among customers.
We're not just talking about security threats but it's public relations, brandmanagement.
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That impulsiveness is already forcing bottom line-conscious businesses to kick their brandmanagement into overdrive.
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About Genius Brands International Inc Genius Brands International, Inc. is a United States-based brandmanagement company.
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Ferguson, 53, will be responsible for marketing, brandmanagement and advertising for Cadillac in markets around the world.
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Israel based-Fiverr connects freelancers with customers seeking online services ranging from illustration, animation and content writing to brandmanagement.
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He has written on electronic word-of-mouth, digital business models and corporate brandmanagement for a variety of academic publications.
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The Company's Design segment includes brandmanagement, marketing, product design, manufacture, sourcing and wholesale distribution for the Mulberry brand.
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Ellen DeGeneres' empire is on a rapid descent into brand suicide, one brandmanagement expert claims in a new interview.
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Paul Kershisnik is senior vice president of marketing strategy and innovation and Bob Holtcamp is vice president of brandmanagement.
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Instead, after school, she did an MBA at Florida A&M University and set out on a career in brandmanagement.
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Larger companies often hire brandmanagement firms to create their taglines, their USPs, and their logos, spending millions in the process.
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Arianna Huffington was the company's face, but just as essential was the sophisticated technology and careful brandmanagement of Kenneth Lerer.
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He will oversee all aspects of marketing for the company, including advertising, brandmanagement, social media, and communications, LivingSocial said on Tuesday.
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She then went on to join Mars on their fast track management programme and worked in brandmanagement for almost eight years.
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Both had chosen distance learning as they travelled extensively with their jobs - hers in food ingredients, his in consumer brandmanagement.
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The Company is principally engaged in television advertising, content and content marketing, the Internet advertising, outdoor advertising, brandmanagement and other advertising businesses.