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Is it a cynical ploy or a genuine campaign for good?
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Is this possibly a cynical ploy to force communities to support trophy hunting?
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The cynical ploy to up the ratings has paid off.
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A nice way to show appreciation, or a cynical ploy to avoid paying drivers more?
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Many Armenians saw that as a cynical ploy by Sarskyan to extend his hold on power.
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After the remain article was uncovered, his decision was viewed as a cynical ploy to reach No 10.
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Some Armenians saw Sarksyan's bid for the prime minister's job as a cynical ploy to extend his grip on power.
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The Labour MP said it was just a cynical ploy because the National Party was very concerned it could lose the seat.
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Uber introduces a new tipping function - a nice way to show appreciation, or a cynical ploy to avoid paying drivers more?
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The recall of Parliament on the day of the UKIP conference was a " cynical ploy", said the party's deputy chairman.
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British anti-drinking groups last night described the latest consumer product as a sick and cynical ploy to encourage children to drink more alcohol.
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It's not based on any news story or important political developments, and it seems to be something of a cynical ploy from Twitter users.
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Opposition Leader Bill Shorten said the inquiry was a cynical ploy by the government after it sat back and watched the car industry die.
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They have been denounced by Sarkozy's leftist opponents as a cynical ploy to divert attention from a funding scandal dogging his Labour Minister Eric Woerth.
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The attempt to get married in Mississippi smelled like a cynical ploy to thrust the same-sex marriage issue to the forefront of the McCarthy-Fisk race.
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If that sounds like a cynical ploy to appeal to fans of emojis and pool inflatables, the story has the authenticity this cohort highly prizes.