The President Montesquieu will not speak to you in the epigrammatic style.

The epigrammatic style lends itself to quotation.

However, the advertisement writer will learn the epigrammatic style most surely and quickly by studying the literary form of it.

"Before Dr. Holmes resumed his seat, Mr. Emerson whispered in my ear, in his epigrammatic style, 'This is holy Sabbath time.'"