Some dealers aren't thrilled, either, because leases drive sales traffic for dealers and increase brand loyalty.

Caunce said the sponsorship was designed to increase brand awareness rather than driving a short-term increase in sales.

Its strategy is clear -the roles for these channels is to increase brand engagement and affinity, ultimately growing subscriptions.

Nicholas Swift, the joint managing director at DirectBlinds.co.uk, uses social media to increase brand awareness and create social media opportunities.

Even London 2012, a relatively saturated market, will help Samsung increase brand awareness and sales not only in Britain but also Europe.

So it's only natural that the Navy Special Warfare Command wants new swag to " increase brand awareness of the Navy SEALs."

Facebook has proved to help drive both online and offline sales, increase unique website visits, lower costs, increase brand awareness and drive reoccurring business.

The idea is simple: create a family look and you increase brand recognition while closing the perception gap between luxury flagship version and entry-level supermini.

Businesses are compelled to share information as they strive to become trusted advisors on topics that support their business goals and to increase brand presence.

Companies benefit by increasing brand recognition and brand loyalty among young customers.

Dot-coms are learning, the hard way, that increasing brand awareness is great if it's fiscally feasible.