Clients increasingly see live sports as family friendly, male-heavy and relatively DVR-proof.

Will Amazon lead the pack in pursuing streaming rights for live sports?

A deal with the Pac-12 would be Apple's foray into live sports.

Fox's new channel will have live sports and talk shows.

Satellites are good for delivering data-intensive hi-def content, like live sports, to mass audiences.

Plus, Disney's ESPN sports network was left with no major live sports to broadcast.

For the latest 5 live sports extra Paralympic schedules, go to the station's website.

ESPN, he wrote, can: Monetize live sports across multiple platforms.

Al Jazeera's first sports channel, dedicated to live sports coverage, was launched in 2003.

The company views live sports as a long term profitable business because of its scarcity.

Earlier this year, Australia banned gambling adverts from running during daytime live sports on TV.

It has begun testing the water with live sports video in the last few months.

Presenter Russell Fuller will be among those leading the coverage on 5 live sports extra.

Both social platforms are also duking it out over live sports broadcasts from major organizations.

Facebook and Twitter Inc already stream live sports events.

Investors have been looking for new ways to capitalize on the rising value of live sports.