This project was forced through using presentations, not consultations, with skewed data and logic.

The skewed data was analysed amongst groups by applying Kruskal-Wallis test followed by probability adjustment by Mann-Whitney test.

The changes come as the EIA's market-moving reports come under heightened criticism for using outdated technology and methods that may result in skewed data.

But Nielsen ran into objections from some segments of the industry, particularly cable networks concerned that Monitor-Plus will produce skewed data for their commercial audiences.