Meanings of social desirability in inglês

Limitation: Potential inaccuracies due to recall and social desirability bias.

Conclusion: ICVI interviews can reduce social desirability bias in data on HIV associated risk behaviours.

Motivation was not associated with most demographic variables, social desirability, dietary intake, parenting or child behaviour.

Though encouraging, the fact that most studies measured impact using self-reported measures suggests that social desirability may bias results upwards.