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Says NFO's Hamlin, We have information in the form of factoids.
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The most interesting byproduct of the NFO-Yahoo alliance, however, is the market researcher's agreement to provide "unique content" to the Yahoo site.
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NFo problems, I told her, I was just checking everything before hitting the road.
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NFO's interactive sample is drawn from its enormous panel of general consumers; one of every 200 households in the US participates in NFO's market studies.