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Audience measurement measures how many people are in an audience, usually in relation to radio listenership and television viewership, but also in relation to newspaper and magazine readership and, increasingly, web traffic on websites.
That's what online audiencemeasurement firm Hitwise found today.
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We also will consider further progress in building online audiencemeasurement tools that gain market acceptance.
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Tom DeBois, a vice president at Accrue, Meeker's view overemphasizes the television model of audiencemeasurement.
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Nielsen Co provides television and Internet audiencemeasurement services and research for the consumer goods and retail industry.
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The spokesman said audiencemeasurement features are an outgrowth of Google's efforts to provide better media planning tools.
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Executives, though, have yet to reveal whether its audiencemeasurement and interactive advertising businesses have resulted in significant revenue.
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TripAdvisor had 390 million average monthly visitors across its network as of December, according to web audiencemeasurement firm Comscore.
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The lack of a reliable method for audiencemeasurement often has been cited as the culprit holding back greater growth.
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PubMatic's sister concern Komli Media is an Indian online ad network that also offers an audiencemeasurement service called Vizisense.
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A number of similar efforts to augment -or even someday replace -current audiencemeasurement data are already under way.
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We also view the acquisition as consuming significant financial resources without furthering the development of, and position in, Internet audiencemeasurement.
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On Wednesday, Facebook said it would seek accreditation from the Media Ratings Council, a U.S. non-profit organization, for audiencemeasurement services.
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By the time Mr O'Driscoll closed Radio Luxembourg, its audience was so small it hardly figured on any audiencemeasurement system.
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The move mirrors a similar push for second-by-second data by the TV industry's audiencemeasurement sector led by Nielsen and TiVo Inc.
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Using the company's audiencemeasurement tools, TiVo execs say they have accurately predicted the outcomes of the past four American Idol competitions.
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It will be the first significant deviation from the paper-diary method of audiencemeasurement which went into use more than 30 years ago.