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The art studio is the brainchild of Ryan FitzSimons, founder and chief executive of Gigunda Group Inc, which specializes in experientialmarketing.
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He pointed out that focus on experientialmarketing will be instrumental in this regard and will allow Jamaica to keep a competitive edge.
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Reliance Broadcast operates Big Street for out-of-home advertising, Big Live for experientialmarketing, Big Digital for advertising on the mobile and online platforms.
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Taking a page out of his experientialmarketing career, the concept stores create an interactive experience that go far beyond any traditional retail offering.
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Sengpiehl also helped recreate the Geneva Motor Show as an online event, using virtual reality in ways that will inform its experientialmarketing going forward.