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Meat product made by heating beef trimmings to 42 ℃, centrifuging away melted fat, freezing the remainder to −9 ℃ in a roller press, and exposing it to ammonia or citric acid to disinfect; used as a filler to ground beef in the US; banned in the EU.
In the wake of the reports on "World News with Diane Sawyer," the term " pinkslime" went viral.
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ABC in a series of reports referred to the product as " pinkslime" 137 times, according to BPI's tally.
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Even before ABC began airing its " pinkslime" reports, BPI and the ground beef business were coming under closer scrutiny.
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The company contends that ABC and reporter Jim Avila defamed it by referring to its signature product as " pinkslime" in 2012 broadcasts.
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The resulting media storm over what critics dubbed " pinkslime" nearly destroyed the product's maker, even though U.S. food safety regulators said it was safe.
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When the first " pinkslime" broadcast aired last March, Diane Sawyer said "a whistleblower has come forward" to tell the public about the processed beef.
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But ABC lawyer Dane Butswinkas said " pinkslime" was a common term, used more than 3,800 times in the media prior to ABC's reports.
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For food safety advocates, the campaign to reject PinkSlime has been wildly successful.