Beside the icon was the name, Windows 8, in simple, sansserif lettering.
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A door to the left identified the Scotus Clinic in large sansserif letters.
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There it still was in bald sansserif glory.
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As for the logo, Gareth Hague, a designer in London, created it by fusing calligraphic and sansserif elements.
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She glanced rather pointedly-butstill politely-atthe front of her desk, where a plaque bore the firm's name in simple sansserif lettering.
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Fonts similarly range from slim, art deco sansserif to the kind of multicoloured, lunatic typefaces more commonly seen on the sides of fairground rides.