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It is not alone in identifying unstructureddata as a major opportunity.
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The release is part of IBM's larger efforts to help businesses analyze unstructureddata.
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This creates a lot of unstructureddata that is harder to analyze for search and recommendations.
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And in the tech world, you can't turn around without someone mentioning " unstructureddata."
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Customers would use these systems to produce dashboards and reports and analyze structured and unstructureddata, IBM said.
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Founded in 2005, Varonis helps organizations manage and analyze their unstructureddata, like documents, spreadsheets and media files.
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Access to large scale unstructureddata in electronic health records (millions of patients) might yield important insights.
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Such unstructureddata, which are not collected in databases or documents, are difficult to understand using traditional computer programmes.
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Its Customer Engagement vision is powered by its Actionable Intelligence platform to generate intelligence from structured and unstructureddata.
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Today's announcement signals that the company will continue into the murky -but potentially lucrative -waters of unstructureddata.
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However, this unstructureddata limits upstream applications, such as visualization, and analysis, thus demanding refinement to generate open and reusable datasets.
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It stores large amounts of structured and unstructureddata across many computers and can use it to create near real-time reports.
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A spokesman for Apple did confirm the company's recent purchase of Lattice Data, a startup that specializes in working with unstructureddata.
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At its massive OpenWorld conference last week, Oracle announced a "Big Data Appliance" designed to analyze unstructureddata using Hadoop.
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For example it may be possible to create new conversion or profit-driving analytics that use unstructureddata created by users during service interactions.
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Meanwhile, companies and government organizations are facing an ever-increasing amount of unstructureddata as well as regulatory pressure to improve records management, IBM said.