Soft drink giant Coca-Cola has partnered with There.com parent company Makena Technologies to open CC Metro, a virtual location within There.com.

When I'd stepped into the gate, it had transported my avatar into a stand-alone simulation, a virtual location separate from the OASIS.

But that part of the world wasn't on planet Earth -it was on Fortnite Island, the virtual location in the video game Fortnite.

For most customers, all this means is that they can travel between more virtual locations without logging out and in again.

He said the virtual locations in Pokemon Go would "absolutely" have an effect on a house's rental or sales price.