You said he's a celebrity, noted Fred Davis, McCain's lead adman.
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After all, if an adman does not understand marketing, distribution and demographics who does?
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Goude is France's most famous adman turned cultural titan.
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And by using an adman's most valuable asset.
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It read "The adman is a jerk at heart."
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But the latest career move of New Zealand's best known adman ended up leading Morning Report on Thursday.
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This is not something that a traditional agency would do, or that a traditional adman would ever conceive of.
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The initial premise is a one-night stand between a London-based teacher from Ireland and an American adman visiting for business.
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Some of what Johnson said resonated with Michael Hart, a veteran adman from a midsize marketing communications firm in Toledo.
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But it is Ford's direction that is the real surprise, revealing so much more than just an adman's sartorial eye.
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Chuckie is the son of an adman who bought the baseball from the father of the kid who caught it.
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Politicians certainly hope not, but at least one adman reckons we should be able to take the mickey out of politicians.
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This was immediately followed by the dictum, in the same hand, "The good adman must be a jerk at heart."
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He may not be a household name and he doesn't even live here, but 44-year-old David Jones is arguably Britain's most influential adman.
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Now comes the adman's revenge: XTV, a new set-top technology from Rupert Murdoch's BSkyB, the satellite broadcaster that brought interactive television to the UK.
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She questions one word in their copy, then asks how she can get in touch with the adman so that she may practice her French.