You said he's a celebrity, noted Fred Davis, McCain's lead adman.

After all, if an adman does not understand marketing, distribution and demographics who does?

Goude is France's most famous adman turned cultural titan.

And by using an adman's most valuable asset.

It read "The adman is a jerk at heart."

But the latest career move of New Zealand's best known adman ended up leading Morning Report on Thursday.

This is not something that a traditional agency would do, or that a traditional adman would ever conceive of.

The initial premise is a one-night stand between a London-based teacher from Ireland and an American adman visiting for business.

Some of what Johnson said resonated with Michael Hart, a veteran adman from a midsize marketing communications firm in Toledo.

But it is Ford's direction that is the real surprise, revealing so much more than just an adman's sartorial eye.

Chuckie is the son of an adman who bought the baseball from the father of the kid who caught it.

Politicians certainly hope not, but at least one adman reckons we should be able to take the mickey out of politicians.

This was immediately followed by the dictum, in the same hand, "The good adman must be a jerk at heart."

He may not be a household name and he doesn't even live here, but 44-year-old David Jones is arguably Britain's most influential adman.

Now comes the adman's revenge: XTV, a new set-top technology from Rupert Murdoch's BSkyB, the satellite broadcaster that brought interactive television to the UK.

She questions one word in their copy, then asks how she can get in touch with the adman so that she may practice her French.